ROI is top priority when it comes to business investments. Businesses, in all industries, attempt to minimize expenses and maximize revenue. Many business owners view social media marketing as a short term gain for their brand (i.e. how many followers you increase per month or how many new likes you gain via social media channels). Newsflash! Viral marketing is so much bigger than a LIKE or a company’s FOLLOW COUNT! For any business to be successful, one must understand how essential social media and search engine optimization truly are!
Why it’s always better on the top!
Search Engine Optimization ultimately is the process of getting your business to the top of search engine results page (SERP). Tap into that consumer insight! When potential prospects search for your products or services they enter keywords that relate to what they are searching for. Think of SEO and Social Media as in-house training and page 1 on Google, Bing, and Yahoo as “THE POWERHOUSE” sales representative.
SEO 101 – the more you put in the more you get out!
If you are not showing up on page one of the Google search engine results page….then adios my friends you are basically invisible online! You have as much viral visibility as Casper the ghost. 80% of online users won’t even search past the first page of search results and 40% of searchers will only click on the top ranked websites.
This means that websites appearing past Page 1 of Google really do not have the opportunity to benefit from the Google Search real-estate. SEO is not a short term TREND it’s a VALUABLE ASSET that will increase your customer reach, and what we like to refer to as “building your online real-estate.” It ensures that the consumers, who are searching for you, will find you, choose you, and use you!
SEO as a long-term investment
Like most things in life, quality work doesn’t happen at the blink of an eye. Search Engine Optimization is a long term process that requires consistent link upkeep, intensive research, website maintenance, creative content, branding initiatives and constant competitive analysis. Subsequently, it is no surprise that over 90% of businesses utilize some type of Internet presence, either through localized optimization, SEO or social media; to gain leads, increase their customer base or simply just get their name out there. So hang in there my friends, it’s a long journey, but definitely one worth the wait!
Stay #StaySociallySavvy with SociallySavvySEO!