With the ever evolving changes in the technological world, journals and diaries are a thing of the past, and blogging has developed into one of the most widespread and prevalent marketing strategies. Blogging is what I refer to an online treasure, letting consumers tap into your brands thoughts, ideas, inspirations, and insights. Most entrepreneurs and online business owners currently use blogging platforms to reach their target consumer whom browse the web searching for knowledge, advice, products, and services.
For those of you who are not as technically savvy as our Socially Savvy SEO specialists, a blog is essentially an online diary, minus the lock and key. Their purpose is to let you, or your brand, give the consumers what they want. Information, trends, styles, advice, skills, expertise, or whatever you and your business can bring to the table. Your articles are posted and regularly updated with relevant information and content so people can indulge in what you have to offer, and if done correctly, will come back time and time again. So how does an entrepreneur create and utilize posting to blogs for their business? These savvy writers engage readers in a different and innovative way connecting with their followers and fans on a real-time basis. Give the people what they want, use entertaining and insightful information that will be read and shared by your online followers, and their followers. One good blog can not only help in gaining a consumer following, but can be shared with a brands followers, friends, family, business associates, and ultimately go viral. Word of mouth is free, and who doesn’t love free anyways?
Throw Away Your Lock & Key, & Get Found Online:
What’s the point of putting your efforts and ideas into a blog if people can’t find it on the web? For blogs to function optimally, they need to be optimized for SEO or search engine optimization. SEO simply implies that the article is created or modified in such a way that it appears on top and on the first page in the various search engines like Google, Yahoo and Bing. And everyone knows it’s always better to be on top….of the search engines that is! Most internet users search through various search engines, to find the latest and greatest blogs, websites, and content. If you don’t appear on the first page of these mediums, say goodbye to your following, and hello to your seamlessly wasted efforts. To earn more clicks and views, you must be on the top of the search engines to become visible to the online consumers browsing for content, solutions, and your products and services. For an article or blog to be “search engine optimized” means to be exposed and made visible to online users, and we know what that means: more traffic equals more business which in hand means more ROI.
The Key to a Good Blog is Good Keywords:
It is extremely important that when optimizing your blog article and content, you must know the exact targeted keywords that are commonly searched for in that niche or related article. For example, if the keyword for your article is “lose weight”, the keyword needs to be used several times in the content to make it relevant for search engines. It is also essential that the keyword usage should be natural and not forced in the writing style so that the article is readable and not sound “un-natural”.
Apart from the main keywords, there are other keyword related phrases that need to be incorporated in the articles. For your blog to earn high rankings on search engines, it must emphasize other related phrases to capture more relevant readers. These phrases should be close alternatives to the principal keywords; a good example is when you have a keyword of “lose weight”, you can use its closely related terms like “weight loss, loose weight, loosing weight, reducing weight etc.” these keyword related phrases makes your content more relevant to readers search inquires. Other programs, such as Google Ad Words, can help bloggers decide on relevant and worthwhile keywords to bring more relevant readers to you website or blog.
Get LinkedIn with Blogs:
The main intention of writing content for blogs is to increase online traffic, viewership and clicks to your website. Most online entrepreneurs use blogs as a prerequisite to their website, so users will get engaged and consumed and then click on their website link to read more. Hook, Line, & Sinker, it’s that easy. By providing links on your blog, the user can gain more information about what you offer as easy as a click of a button. The use of blogs and search engine optimization is one of the greatest keys to running successful online businesses. If a blog is search engine optimized, then it will always rank on the first pages on the online search engines hence making it achieve a very high number of clicks.
Blogging drives traffic for social media, getting consumers connected with your brand. Most successful online businesses attribute their successes on social media to blogging strategies. Social media has in recent years emerged to be one of the relevant types of sites online with thousands of customers viewing the blog content. This makes a perfect platform for potential advertising and marketing agencies of products to target your blog content. Opening an account in one of the social media mediums, like Facebook or Twitter, can earn you high number of followers and increased traffic. The secret behind the social media is creating a strong following for your page and products. These mediums tend to instantaneously go viral which offers a perfect opportunity to make sales for your products. Therefore having social media integrated with your blog can easily boost your online business within a very short period of time. See how Socially Savvy SEO stays social on Facebook https://www.facebook.com/Seociallite, and Twitter https://twitter.com/SocialSavvySEO. Be relevant, and more importantly #StaySociallySavvy.
With the current changing times, incorporating blogging, search engine optimization (SEO) and social media in your marketing strategy help undoubtedly promote your online business. Blogs present an easy way to create and share content in a relatively inexpensive manner. For online dominance in today tech savvy world companies must incorporate the following: blogging, search engine optimization and social media.
Stay #StaySociallySavvy with SociallySavvySEO!