The Blogging Breakdown – Socially Savvy SEO Style

The-Blogging-Breakdown-by-SociallySavvySEO

 

With the ever evolving changes in the technological world, journals and diaries are a thing of the past, and blogging has developed into one of the most widespread and prevalent marketing strategies. Blogging is what I refer to an online treasure, letting consumers tap into your brands thoughts, ideas, inspirations, and insights. Most entrepreneurs and online business owners currently use blogging platforms to reach their target consumer whom browse the web searching for knowledge, advice, products, and services.

 

Blogging Breakdown:

For those of you who are not as technically savvy as our Socially Savvy SEO specialists, a blog is essentially an online diary, minus the lock and key. Their purpose is to let you, or your brand, give the consumers what they want. Information, trends, styles, advice, skills, expertise, or whatever you and your business can bring to the table. Your articles are posted and regularly updated with relevant information and content so people can indulge in what you have to offer, and if done correctly, will come back time and time again. So how does an entrepreneur create and utilize posting to blogs for their business? These savvy writers engage readers in a different and innovative way connecting with their followers and fans on a real-time basis. Give the people what they want, use entertaining and insightful information that will be read and shared by your online followers, and their followers. One good blog can not only help in gaining a consumer following, but can be shared with a brands followers, friends, family, business associates, and ultimately go viral. Word of mouth is free, and who doesn’t love free anyways?
Throw Away Your Lock & Key, & Get Found Online:

What’s the point of putting your efforts and ideas into a blog if people can’t find it on the web? For blogs to function optimally, they need to be optimized for SEO or search engine optimization. SEO simply implies that the article is created or modified in such a way that it appears on top and on the first page in the various search engines like Google, Yahoo and Bing. And everyone knows it’s always better to be on top….of the search engines that is! Most internet users search through various search engines, to find the latest and greatest blogs, websites, and content. If you don’t appear on the first page of these mediums, say goodbye to your following, and hello to your seamlessly wasted efforts. To earn more clicks and views, you must be on the top of the search engines to become visible to the online consumers browsing for content, solutions, and your products and services. For an article or blog to be “search engine optimized” means to be exposed and made visible to online users, and we know what that means: more traffic equals more business which in hand means more ROI.
The Key to a Good Blog is Good Keywords:

It is extremely important that when optimizing your blog article and content, you must know the exact targeted keywords that are commonly searched for in that niche or related article. For example, if the keyword for your article is “lose weight”, the keyword needs to be used several times in the content to make it relevant for search engines. It is also essential that the keyword usage should be natural and not forced in the writing style so that the article is readable and not sound “un-natural”.
Apart from the main keywords, there are other keyword related phrases that need to be incorporated in the articles. For your blog to earn high rankings on search engines, it must emphasize other related phrases to capture more relevant readers. These phrases should be close alternatives to the principal keywords; a good example is when you have a keyword of “lose weight”, you can use its closely related terms like “weight loss, loose weight, loosing weight, reducing weight etc.” these keyword related phrases makes your content more relevant to readers search inquires. Other programs, such as Google Ad Words, can help bloggers decide on relevant and worthwhile keywords to bring more relevant readers to you website or blog.
Get LinkedIn with Blogs:

The main intention of writing content for blogs is to increase online traffic, viewership and clicks to your website.  Most online entrepreneurs use blogs as a prerequisite to their website, so users will get engaged and consumed and then click on their website link to read more. Hook, Line, & Sinker, it’s that easy. By providing links on your blog, the user can gain more information about what you offer as easy as a click of a button. The use of blogs and search engine optimization is one of the greatest keys to running successful online businesses. If a blog is search engine optimized, then it will always rank on the first pages on the online search engines hence making it achieve a very high number of clicks.
#StaySociallySavvy:

Blogging drives traffic for social media, getting consumers connected with your brand. Most successful online businesses attribute their successes on social media to blogging strategies. Social media has in recent years emerged to be one of the relevant types of sites online with thousands of customers viewing the blog content. This makes a perfect platform for potential advertising and marketing agencies of products to target your blog content. Opening an account in one of the social media mediums, like Facebook or Twitter, can earn you high number of followers and increased traffic. The secret behind the social media is creating a strong following for your page and products. These mediums tend to instantaneously go viral which offers a perfect opportunity to make sales for your products. Therefore having social media integrated with your blog can easily boost your online business within a very short period of time. See how Socially Savvy SEO stays social on Facebook https://www.facebook.com/Seociallite, and Twitter https://twitter.com/SocialSavvySEO. Be relevant, and more importantly #StaySociallySavvy.
With the current changing times, incorporating blogging, search engine optimization (SEO) and social media in your marketing strategy help undoubtedly promote your online business. Blogs present an easy way to create and share content in a relatively inexpensive manner. For online dominance in today tech savvy world companies must incorporate the following: blogging, search engine optimization and social media.

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Stay #StaySociallySavvy with SociallySavvySEO!

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Social Media: How To Land Your Next Big Job

How To Land Your Next Big Job - SociallySavvySEO

Do you need a strategy to reach your ideal job opportunities with social media? Are you overwhelmed by all the social media options? If so, you’re not alone. Social media overwhelm is one of the biggest challenges today’s potential employees face on a regular basis.

How do you feel when you see your less competent friends earning more than you and reaching the superior levels on the success ladder? Obviously you feel envious! You greet them but you feel jealousy inside. This is only natural, but it is still not easy to digest and accept that without superior skill and intelligence that anyone can become successful. But when you survey today’s culture you will notice that in actuality, it is happening everywhere.

How do these candidates develop success?
Do you think that all less competent candidates are becoming successful using some unethical means or performing immoral favors to the influential people? If you believe this, you are absolutely wrong. You have probably overlooked an obvious clue. Individuals achieve improved success through effective networking. Despite being less competent, one can be successful if they know how to seize opportunities formally or informally. In this modern era, people obtain success utilizing the advanced features of the social media platforms. To compete with this new way of socializing you must first learn effective techniques to acquire and achieve success.

Social Media and Today’s Job Search
In today’s tech savvy environment of computers and social media it possible for an individual located in Texas to connect with a company located in South Africa. Many individuals have been employing social media networks for a long period, but did you ever recognize how to exercise these social media platforms to pursue a new job and essentially enhance your professional profile.

Popular Social Media Sites
Do you understand all aspects of popular networks like Facebook, MySpace, Twitter, and LinkedIn? These are prevalent sites are used to research both potential employees and companies. To be competitive in today’s market you need to become familiar with these sites and learn all of the aspects related to social networking for professional purposes.

 

Your Mirror Image Online

Many people think that Facebook is a great place to connect with friends, post pictures and play games like ‘Candy Crush’. But in all actuality a Facebook account is a mirror that reflects your personality and employ-ability to potential businesses. It is common proactive for companies to inspect Facebook profiles of applicants to learn about their true nature. So be aware that if you are posting offensive material on a regular basis, they will be noticed. If you publicly post about various job interviews or your personal views about an employer, be cognizant that the employer can view your profile and notice these negative comments. This action would be detrimental to your hiring for not only the job you are interviewing for but future employment opportunities as well. So make note to maintain a respectable public image and never post questionable comments that can potentially spoil your online portfolio. If you do not want your personal information to be acquired, then use the feature hide to conceal all objectionable content including pictures, timeline updates etc. Facebook is not the only medium business use on a regular basis. Many corporations will also post vacancies and job opportunities on Twitter as well. With Twitter you can follow the companies or individuals of your choice to get the latest updates on new employment positions.

Get Linked in to Your LinkedIn
Of all of the social media mediums, a LinkedIn profile is the most important resource that will fully reflect your professional caliber. On this channel you can upload your complete CV and any additional details that you want potential employers notice. Many establishments will post positions on LinkedIn so you can identify various opportunities and networking possibilities without significant effort.

As an individual, if you’re not engaging with your potential employers on their terms, you’re missing a huge opportunity to add value and ultimately grow your hiring opportunity.

Stay #StaySociallySavvy with SociallySavvySEO!

SEO – What is it and Why Every Brand Needs It!

SEO and why every brand needs it - SociallySavvySEO

Have you ever asked a friend a question and gotten the response “Google it”!! Google is a town where everybody talks! When I need a product recommendation, the first place I turn to is GOOGLE. The only way to get your product #1 on Google Search Results is through SEO.

Every brand NEEDS SEO #SocialSavvySEO, here’s a little introduction into the world of Search Engine Optimization.

SEO 101 not hopping on the SEO bandwagon = e-commerce and brand cyber presence falling off the e-map – is that ROI enough!!

 

What is SEO, Exactly?

Let’s start off with a few terms that you need to know. The SEO in Socially Savvy SEO stands for Search Engine Optimization, which is a necessary tool to get your core products and pages found on the front page of Google search. SEO is the process of getting “traffic”, and no I’m not talking about the kind of traffic you see on 610 on a Monday afternoon. The “traffic” I am referring to is from “natural”, ”free”, ”organic”, or “editorial” listings on search engines. The most widespread search engines that implement SEO into their listings are Google, Yahoo, and Bing, that rank based on what the search engine considers most relevant to users, like you, on the web.

 

How SEO = Results

So why is SEO so fundamental to any business? Essentially, SEO positions your websitecorrectly to be found at critical points in the buying process when people are looking for your brand or services. It creates a seamless user experience while communicating through the search engine your intentions to recommend the best and most relevant searches.

 

What Search Engines WANT!

Now to our next point; Relevant Searches. What are they are what are they looking for?
Content is king, and is determined by the text, titles, and descriptions.
Performance is the speed behind your site. FAST and FURIOUS is what we are all aiming for!
Be the Authority. Linking up your CONTENT and referencing content is ESSENTIAL!
Provide a seamless User Experience. Providing an ease of use e-experience for the user provides a positive user connection and gives your brand positive recognition in the consumers mind.

 

WARNING: What Search Engines Are NOT Looking For!

Now comes the WARNING! Being shady or trying to trick people, aka “black hat”, online will not only hurt the user, but hurt you in the long run. Why? Because search engines don’t want keyword stuffing, a term we use to describe the overuse of keywords on a page. They also avoid buying links that will get you nowhere when it comes to the purpose of SEO. So be warned, search engines spiders will catch you in in that web and discredit all cyber brand references.

Finally, Multi-channels let you implement your branding strategy throughout different media platforms. The multi-channel platform approach that Socially Savvy SEO executes, allows for brands to get social with your brand advocates, users, followers, and fans. Including Facebook, Twitter, LinkedIn, Google+, Email, and Instagram this multi-channel approach and keyword strategy is essential. When using a multi-channel approach, be sure to be consistent with campaigns, branding efforts, specific phrases and words you’re brand has set as e-commerce targets.

 

Don’t Get Left Behind With SEO!

Don’t get left behind! Web SEO and internet marketing stats are up an average of 9% a year. If you don’t your competition will or already has started.

Stay #StaySociallySavvy with SociallySavvySEO!