SEO – What is it and Why Every Brand Needs It!

SEO and why every brand needs it - SociallySavvySEO

Have you ever asked a friend a question and gotten the response “Google it”!! Google is a town where everybody talks! When I need a product recommendation, the first place I turn to is GOOGLE. The only way to get your product #1 on Google Search Results is through SEO.

Every brand NEEDS SEO #SocialSavvySEO, here’s a little introduction into the world of Search Engine Optimization.

SEO 101 not hopping on the SEO bandwagon = e-commerce and brand cyber presence falling off the e-map – is that ROI enough!!

 

What is SEO, Exactly?

Let’s start off with a few terms that you need to know. The SEO in Socially Savvy SEO stands for Search Engine Optimization, which is a necessary tool to get your core products and pages found on the front page of Google search. SEO is the process of getting “traffic”, and no I’m not talking about the kind of traffic you see on 610 on a Monday afternoon. The “traffic” I am referring to is from “natural”, ”free”, ”organic”, or “editorial” listings on search engines. The most widespread search engines that implement SEO into their listings are Google, Yahoo, and Bing, that rank based on what the search engine considers most relevant to users, like you, on the web.

 

How SEO = Results

So why is SEO so fundamental to any business? Essentially, SEO positions your websitecorrectly to be found at critical points in the buying process when people are looking for your brand or services. It creates a seamless user experience while communicating through the search engine your intentions to recommend the best and most relevant searches.

 

What Search Engines WANT!

Now to our next point; Relevant Searches. What are they are what are they looking for?
Content is king, and is determined by the text, titles, and descriptions.
Performance is the speed behind your site. FAST and FURIOUS is what we are all aiming for!
Be the Authority. Linking up your CONTENT and referencing content is ESSENTIAL!
Provide a seamless User Experience. Providing an ease of use e-experience for the user provides a positive user connection and gives your brand positive recognition in the consumers mind.

 

WARNING: What Search Engines Are NOT Looking For!

Now comes the WARNING! Being shady or trying to trick people, aka “black hat”, online will not only hurt the user, but hurt you in the long run. Why? Because search engines don’t want keyword stuffing, a term we use to describe the overuse of keywords on a page. They also avoid buying links that will get you nowhere when it comes to the purpose of SEO. So be warned, search engines spiders will catch you in in that web and discredit all cyber brand references.

Finally, Multi-channels let you implement your branding strategy throughout different media platforms. The multi-channel platform approach that Socially Savvy SEO executes, allows for brands to get social with your brand advocates, users, followers, and fans. Including Facebook, Twitter, LinkedIn, Google+, Email, and Instagram this multi-channel approach and keyword strategy is essential. When using a multi-channel approach, be sure to be consistent with campaigns, branding efforts, specific phrases and words you’re brand has set as e-commerce targets.

 

Don’t Get Left Behind With SEO!

Don’t get left behind! Web SEO and internet marketing stats are up an average of 9% a year. If you don’t your competition will or already has started.

Stay #StaySociallySavvy with SociallySavvySEO!

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THE #HASHTAG 411

The 411 on Hashtags

What does the # symbol mean to you? If you asked someone ten years ago, the answer would probably be ‘”um er…A NUMBER?” In this day and age of Social Media  #NUMBER is an OBVIOUSLY thing of the past! Social media in essence, has changed the dictionary as we know it now we can go ahead and reference the Urban Dictionary for words like i.e. hashtag, YOLO, IDGAF. #HASHTAGS is the new NORM i.e. “let’s take the dogs out #Menilpark = text message from my boyfriend. Granted he has misused the symbol entirely but he sure has caught the #### bug!

So, how did this even start? Twitter of course! Twitter started the #hashtag trend, which in turn was followed by its social counterparts, Pinterest, Instagram, Tumblr, and its master Google+. With all the hype behind the #hashtag, Facebook finally jumped on the bandwagon, and now the #numbersymbol is Social Media’s #trendsetter tool.

Mastering the #hashtag especially when it comes to BRANDING takes experimenting, testing, practice, and trial & error until figured out. Here are a few #hashtag tips/techniques to get the ball rolling!

Enhance through Emphasis

#Hashtags were invented to make the words stand out and to enhance the message of the text through emphasis. Using emphasis is by far the easiest and most effective way to use the #hashtag on a regular basis. Using descriptive words that are #hashtagged helps the message stand out amongst the oversaturated stream of #hashtags, while emphasizing the overall meaning of the message. #staysociallysavvy

Being Trendy Is Trendy

This is by far the most used technique by Twitter users, but seems to be the least useful for local businesses. Trying to “trend surf” your local business can be dangerous, and many local businesses have drowned in the process. Trendy topics can be effective, but only when done correctly. Latch on to campaigns that are associated and relevant to your local business. If you are a record shop, latch on the local music festivals, radio campaigns, and concerts in your area.

Get Personal

Making personalized #hashtags can make you a winner, and a big one at that. Many brands have miserably failed at this, mostly because brand cyber bullies vandalize their message. If you explore this route, you can use it to your advantage, promoting your brand when you have something strong to say. When people are attached to your brand, and like what they see, they will use it in a positive fashion and your brand can spread like viral wildfire. Keeping your message positive, strong, and meaningful, and you may find that your business will hit the #hashtag jackpot with this technique.

So here’s the 411 on #hashtags:  #hashtags will work effectively when not overused. Using #hashtags correctly will highlight your message, and expose your brand to a wider range of potential customers AND at the end of the day that’s what WE ALL WANT!!

Stay #StaySociallySavvy my Friends – SociallySavvySEO

Twitter Word of Mouth on Steroids

Twitter Word of Mouth on Steroids

Word of mouth is a vital part of marketing any business, and the best part is, it’s free. Who doesn’t like free, right? But what happens when people have negative things to say about your brand? For Domino’s, this was the case. Domino’s, the grandfather of all pizza chains, has been around for 50+ years, so it was an obvious assumption that their pizza tastes great. Wrong! Domino’s finished dead last in consumers taste preference, DROPPING IN REPEAT BUSINESS AND SALES. But wait, it gets better! Domino’s woke up one day and said, hey lets type in Domino’s Pizza in the Twitter search bar – and oh boy, were they get taken aback with the tweetfuls of negative feedback. The “cardboard pizza” and “tart pizza sauce” consumer revolt was on an upswing and Domino’s had to take action fast to maintain any kind of brand loyalty they had left.

Domino’s found that Twitter was not only a platform to gain consumer insight, but an easy, creative, personal = BRILLIANT way to engage with the root of all business “CUSTOMERS”. They revamped their website, featuring a YouTube documentary “Domino’s CEO’s, chefs, and crew tackle the tweets head on.” To make a long story short first they revised the awful recipe. Then they reached out to the ACTUAL TWITTER HANDLES that tweeted the negative feedback. They hand delivered the revised pizza fresh and in return the feedback was GLOWING!

THAT MY FRIENDS is how Domino’s used WORD OF MOUSE to gain back the unhappy customers trust and build out a large/growing LOYAL BRAND ADVOCACY.

This story highlights the impact of Twitter, and how ONLINE PRESENCE IS ESSENTIAL when building and maintaining personal customer relationships.

Customers want to be heard! PEOPLE WANT THEIR OPINIONS TO MATTER!  Bottom Line!!

So here’s the MILLION DOLLAR QUESTION – 

Do you check your Twitter on a daily basis, to see what people are saying about your brand??? These days a business can’t afford avoiding the VIRAL MARKET. So help your brand before you get a VIRAL BACKLASH, and keep in touch with your fans on Twitter, use the search tab to see your brands relevance and create those priceless brand advocates. THERE IS ABSOLUTELY NO EXCUSE for leaving your brand advocates unanswered (period)!!!

Stay Socially Savvy my friends @SociallySavvySEO