The Blogging Breakdown – Socially Savvy SEO Style

The-Blogging-Breakdown-by-SociallySavvySEO

 

With the ever evolving changes in the technological world, journals and diaries are a thing of the past, and blogging has developed into one of the most widespread and prevalent marketing strategies. Blogging is what I refer to an online treasure, letting consumers tap into your brands thoughts, ideas, inspirations, and insights. Most entrepreneurs and online business owners currently use blogging platforms to reach their target consumer whom browse the web searching for knowledge, advice, products, and services.

 

Blogging Breakdown:

For those of you who are not as technically savvy as our Socially Savvy SEO specialists, a blog is essentially an online diary, minus the lock and key. Their purpose is to let you, or your brand, give the consumers what they want. Information, trends, styles, advice, skills, expertise, or whatever you and your business can bring to the table. Your articles are posted and regularly updated with relevant information and content so people can indulge in what you have to offer, and if done correctly, will come back time and time again. So how does an entrepreneur create and utilize posting to blogs for their business? These savvy writers engage readers in a different and innovative way connecting with their followers and fans on a real-time basis. Give the people what they want, use entertaining and insightful information that will be read and shared by your online followers, and their followers. One good blog can not only help in gaining a consumer following, but can be shared with a brands followers, friends, family, business associates, and ultimately go viral. Word of mouth is free, and who doesn’t love free anyways?
Throw Away Your Lock & Key, & Get Found Online:

What’s the point of putting your efforts and ideas into a blog if people can’t find it on the web? For blogs to function optimally, they need to be optimized for SEO or search engine optimization. SEO simply implies that the article is created or modified in such a way that it appears on top and on the first page in the various search engines like Google, Yahoo and Bing. And everyone knows it’s always better to be on top….of the search engines that is! Most internet users search through various search engines, to find the latest and greatest blogs, websites, and content. If you don’t appear on the first page of these mediums, say goodbye to your following, and hello to your seamlessly wasted efforts. To earn more clicks and views, you must be on the top of the search engines to become visible to the online consumers browsing for content, solutions, and your products and services. For an article or blog to be “search engine optimized” means to be exposed and made visible to online users, and we know what that means: more traffic equals more business which in hand means more ROI.
The Key to a Good Blog is Good Keywords:

It is extremely important that when optimizing your blog article and content, you must know the exact targeted keywords that are commonly searched for in that niche or related article. For example, if the keyword for your article is “lose weight”, the keyword needs to be used several times in the content to make it relevant for search engines. It is also essential that the keyword usage should be natural and not forced in the writing style so that the article is readable and not sound “un-natural”.
Apart from the main keywords, there are other keyword related phrases that need to be incorporated in the articles. For your blog to earn high rankings on search engines, it must emphasize other related phrases to capture more relevant readers. These phrases should be close alternatives to the principal keywords; a good example is when you have a keyword of “lose weight”, you can use its closely related terms like “weight loss, loose weight, loosing weight, reducing weight etc.” these keyword related phrases makes your content more relevant to readers search inquires. Other programs, such as Google Ad Words, can help bloggers decide on relevant and worthwhile keywords to bring more relevant readers to you website or blog.
Get LinkedIn with Blogs:

The main intention of writing content for blogs is to increase online traffic, viewership and clicks to your website.  Most online entrepreneurs use blogs as a prerequisite to their website, so users will get engaged and consumed and then click on their website link to read more. Hook, Line, & Sinker, it’s that easy. By providing links on your blog, the user can gain more information about what you offer as easy as a click of a button. The use of blogs and search engine optimization is one of the greatest keys to running successful online businesses. If a blog is search engine optimized, then it will always rank on the first pages on the online search engines hence making it achieve a very high number of clicks.
#StaySociallySavvy:

Blogging drives traffic for social media, getting consumers connected with your brand. Most successful online businesses attribute their successes on social media to blogging strategies. Social media has in recent years emerged to be one of the relevant types of sites online with thousands of customers viewing the blog content. This makes a perfect platform for potential advertising and marketing agencies of products to target your blog content. Opening an account in one of the social media mediums, like Facebook or Twitter, can earn you high number of followers and increased traffic. The secret behind the social media is creating a strong following for your page and products. These mediums tend to instantaneously go viral which offers a perfect opportunity to make sales for your products. Therefore having social media integrated with your blog can easily boost your online business within a very short period of time. See how Socially Savvy SEO stays social on Facebook https://www.facebook.com/Seociallite, and Twitter https://twitter.com/SocialSavvySEO. Be relevant, and more importantly #StaySociallySavvy.
With the current changing times, incorporating blogging, search engine optimization (SEO) and social media in your marketing strategy help undoubtedly promote your online business. Blogs present an easy way to create and share content in a relatively inexpensive manner. For online dominance in today tech savvy world companies must incorporate the following: blogging, search engine optimization and social media.

http://www.SociallySavvySEO.com

 

Stay #StaySociallySavvy with SociallySavvySEO!

Social Media: How To Land Your Next Big Job

How To Land Your Next Big Job - SociallySavvySEO

Do you need a strategy to reach your ideal job opportunities with social media? Are you overwhelmed by all the social media options? If so, you’re not alone. Social media overwhelm is one of the biggest challenges today’s potential employees face on a regular basis.

How do you feel when you see your less competent friends earning more than you and reaching the superior levels on the success ladder? Obviously you feel envious! You greet them but you feel jealousy inside. This is only natural, but it is still not easy to digest and accept that without superior skill and intelligence that anyone can become successful. But when you survey today’s culture you will notice that in actuality, it is happening everywhere.

How do these candidates develop success?
Do you think that all less competent candidates are becoming successful using some unethical means or performing immoral favors to the influential people? If you believe this, you are absolutely wrong. You have probably overlooked an obvious clue. Individuals achieve improved success through effective networking. Despite being less competent, one can be successful if they know how to seize opportunities formally or informally. In this modern era, people obtain success utilizing the advanced features of the social media platforms. To compete with this new way of socializing you must first learn effective techniques to acquire and achieve success.

Social Media and Today’s Job Search
In today’s tech savvy environment of computers and social media it possible for an individual located in Texas to connect with a company located in South Africa. Many individuals have been employing social media networks for a long period, but did you ever recognize how to exercise these social media platforms to pursue a new job and essentially enhance your professional profile.

Popular Social Media Sites
Do you understand all aspects of popular networks like Facebook, MySpace, Twitter, and LinkedIn? These are prevalent sites are used to research both potential employees and companies. To be competitive in today’s market you need to become familiar with these sites and learn all of the aspects related to social networking for professional purposes.

 

Your Mirror Image Online

Many people think that Facebook is a great place to connect with friends, post pictures and play games like ‘Candy Crush’. But in all actuality a Facebook account is a mirror that reflects your personality and employ-ability to potential businesses. It is common proactive for companies to inspect Facebook profiles of applicants to learn about their true nature. So be aware that if you are posting offensive material on a regular basis, they will be noticed. If you publicly post about various job interviews or your personal views about an employer, be cognizant that the employer can view your profile and notice these negative comments. This action would be detrimental to your hiring for not only the job you are interviewing for but future employment opportunities as well. So make note to maintain a respectable public image and never post questionable comments that can potentially spoil your online portfolio. If you do not want your personal information to be acquired, then use the feature hide to conceal all objectionable content including pictures, timeline updates etc. Facebook is not the only medium business use on a regular basis. Many corporations will also post vacancies and job opportunities on Twitter as well. With Twitter you can follow the companies or individuals of your choice to get the latest updates on new employment positions.

Get Linked in to Your LinkedIn
Of all of the social media mediums, a LinkedIn profile is the most important resource that will fully reflect your professional caliber. On this channel you can upload your complete CV and any additional details that you want potential employers notice. Many establishments will post positions on LinkedIn so you can identify various opportunities and networking possibilities without significant effort.

As an individual, if you’re not engaging with your potential employers on their terms, you’re missing a huge opportunity to add value and ultimately grow your hiring opportunity.

Stay #StaySociallySavvy with SociallySavvySEO!

It’s always better on TOP…with Google!

Why It's Always Better On Top of Google

ROI is top priority when it comes to business investments. Businesses, in all industries, attempt to minimize expenses and maximize revenue. Many business owners view social media marketing as a short term gain for their brand (i.e. how many followers you increase per month or how many new likes you gain via social media channels). Newsflash! Viral marketing is so much bigger than a LIKE or a company’s FOLLOW COUNT! For any business to be successful, one must understand how essential social media and search engine optimization truly are!

Why it’s always better on the top!

Search Engine Optimization ultimately is the process of getting your business to the top of search engine results page (SERP). Tap into that consumer insight! When potential prospects search for your products or services they enter keywords that relate to what they are searching for. Think of SEO and Social Media as in-house training and page 1 on Google, Bing, and Yahoo as “THE POWERHOUSE” sales representative.

SEO 101 – the more you put in the more you get out!

If you are not showing up on page one of the Google search engine results page….then adios my friends you are basically invisible online! You have as much viral visibility as Casper the ghost. 80% of online users won’t even search past the first page of search results and 40% of searchers will only click on the top ranked websites.

This means that websites appearing past Page 1 of Google really do not have the opportunity to benefit from the Google Search real-estate. SEO is not a short term TREND it’s a VALUABLE ASSET that will increase your customer reach, and what we like to refer to as “building your online real-estate.” It ensures that the consumers, who are searching for you, will find you, choose you, and use you!

SEO as a long-term investment

Like most things in life, quality work doesn’t happen at the blink of an eye. Search Engine Optimization is a long term process that requires consistent link upkeep, intensive research, website maintenance, creative content, branding initiatives and constant competitive analysis. Subsequently, it is no surprise that over 90% of businesses utilize some type of Internet presence, either through localized optimization, SEO or social media; to gain leads, increase their customer base or simply just get their name out there. So hang in there my friends, it’s a long journey, but definitely one worth the wait!

Stay #StaySociallySavvy with SociallySavvySEO!

 

SEO – What is it and Why Every Brand Needs It!

SEO and why every brand needs it - SociallySavvySEO

Have you ever asked a friend a question and gotten the response “Google it”!! Google is a town where everybody talks! When I need a product recommendation, the first place I turn to is GOOGLE. The only way to get your product #1 on Google Search Results is through SEO.

Every brand NEEDS SEO #SocialSavvySEO, here’s a little introduction into the world of Search Engine Optimization.

SEO 101 not hopping on the SEO bandwagon = e-commerce and brand cyber presence falling off the e-map – is that ROI enough!!

 

What is SEO, Exactly?

Let’s start off with a few terms that you need to know. The SEO in Socially Savvy SEO stands for Search Engine Optimization, which is a necessary tool to get your core products and pages found on the front page of Google search. SEO is the process of getting “traffic”, and no I’m not talking about the kind of traffic you see on 610 on a Monday afternoon. The “traffic” I am referring to is from “natural”, ”free”, ”organic”, or “editorial” listings on search engines. The most widespread search engines that implement SEO into their listings are Google, Yahoo, and Bing, that rank based on what the search engine considers most relevant to users, like you, on the web.

 

How SEO = Results

So why is SEO so fundamental to any business? Essentially, SEO positions your websitecorrectly to be found at critical points in the buying process when people are looking for your brand or services. It creates a seamless user experience while communicating through the search engine your intentions to recommend the best and most relevant searches.

 

What Search Engines WANT!

Now to our next point; Relevant Searches. What are they are what are they looking for?
Content is king, and is determined by the text, titles, and descriptions.
Performance is the speed behind your site. FAST and FURIOUS is what we are all aiming for!
Be the Authority. Linking up your CONTENT and referencing content is ESSENTIAL!
Provide a seamless User Experience. Providing an ease of use e-experience for the user provides a positive user connection and gives your brand positive recognition in the consumers mind.

 

WARNING: What Search Engines Are NOT Looking For!

Now comes the WARNING! Being shady or trying to trick people, aka “black hat”, online will not only hurt the user, but hurt you in the long run. Why? Because search engines don’t want keyword stuffing, a term we use to describe the overuse of keywords on a page. They also avoid buying links that will get you nowhere when it comes to the purpose of SEO. So be warned, search engines spiders will catch you in in that web and discredit all cyber brand references.

Finally, Multi-channels let you implement your branding strategy throughout different media platforms. The multi-channel platform approach that Socially Savvy SEO executes, allows for brands to get social with your brand advocates, users, followers, and fans. Including Facebook, Twitter, LinkedIn, Google+, Email, and Instagram this multi-channel approach and keyword strategy is essential. When using a multi-channel approach, be sure to be consistent with campaigns, branding efforts, specific phrases and words you’re brand has set as e-commerce targets.

 

Don’t Get Left Behind With SEO!

Don’t get left behind! Web SEO and internet marketing stats are up an average of 9% a year. If you don’t your competition will or already has started.

Stay #StaySociallySavvy with SociallySavvySEO!

THE #HASHTAG 411

The 411 on Hashtags

What does the # symbol mean to you? If you asked someone ten years ago, the answer would probably be ‘”um er…A NUMBER?” In this day and age of Social Media  #NUMBER is an OBVIOUSLY thing of the past! Social media in essence, has changed the dictionary as we know it now we can go ahead and reference the Urban Dictionary for words like i.e. hashtag, YOLO, IDGAF. #HASHTAGS is the new NORM i.e. “let’s take the dogs out #Menilpark = text message from my boyfriend. Granted he has misused the symbol entirely but he sure has caught the #### bug!

So, how did this even start? Twitter of course! Twitter started the #hashtag trend, which in turn was followed by its social counterparts, Pinterest, Instagram, Tumblr, and its master Google+. With all the hype behind the #hashtag, Facebook finally jumped on the bandwagon, and now the #numbersymbol is Social Media’s #trendsetter tool.

Mastering the #hashtag especially when it comes to BRANDING takes experimenting, testing, practice, and trial & error until figured out. Here are a few #hashtag tips/techniques to get the ball rolling!

Enhance through Emphasis

#Hashtags were invented to make the words stand out and to enhance the message of the text through emphasis. Using emphasis is by far the easiest and most effective way to use the #hashtag on a regular basis. Using descriptive words that are #hashtagged helps the message stand out amongst the oversaturated stream of #hashtags, while emphasizing the overall meaning of the message. #staysociallysavvy

Being Trendy Is Trendy

This is by far the most used technique by Twitter users, but seems to be the least useful for local businesses. Trying to “trend surf” your local business can be dangerous, and many local businesses have drowned in the process. Trendy topics can be effective, but only when done correctly. Latch on to campaigns that are associated and relevant to your local business. If you are a record shop, latch on the local music festivals, radio campaigns, and concerts in your area.

Get Personal

Making personalized #hashtags can make you a winner, and a big one at that. Many brands have miserably failed at this, mostly because brand cyber bullies vandalize their message. If you explore this route, you can use it to your advantage, promoting your brand when you have something strong to say. When people are attached to your brand, and like what they see, they will use it in a positive fashion and your brand can spread like viral wildfire. Keeping your message positive, strong, and meaningful, and you may find that your business will hit the #hashtag jackpot with this technique.

So here’s the 411 on #hashtags:  #hashtags will work effectively when not overused. Using #hashtags correctly will highlight your message, and expose your brand to a wider range of potential customers AND at the end of the day that’s what WE ALL WANT!!

Stay #StaySociallySavvy my Friends – SociallySavvySEO

Twitter Word of Mouth on Steroids

Twitter Word of Mouth on Steroids

Word of mouth is a vital part of marketing any business, and the best part is, it’s free. Who doesn’t like free, right? But what happens when people have negative things to say about your brand? For Domino’s, this was the case. Domino’s, the grandfather of all pizza chains, has been around for 50+ years, so it was an obvious assumption that their pizza tastes great. Wrong! Domino’s finished dead last in consumers taste preference, DROPPING IN REPEAT BUSINESS AND SALES. But wait, it gets better! Domino’s woke up one day and said, hey lets type in Domino’s Pizza in the Twitter search bar – and oh boy, were they get taken aback with the tweetfuls of negative feedback. The “cardboard pizza” and “tart pizza sauce” consumer revolt was on an upswing and Domino’s had to take action fast to maintain any kind of brand loyalty they had left.

Domino’s found that Twitter was not only a platform to gain consumer insight, but an easy, creative, personal = BRILLIANT way to engage with the root of all business “CUSTOMERS”. They revamped their website, featuring a YouTube documentary “Domino’s CEO’s, chefs, and crew tackle the tweets head on.” To make a long story short first they revised the awful recipe. Then they reached out to the ACTUAL TWITTER HANDLES that tweeted the negative feedback. They hand delivered the revised pizza fresh and in return the feedback was GLOWING!

THAT MY FRIENDS is how Domino’s used WORD OF MOUSE to gain back the unhappy customers trust and build out a large/growing LOYAL BRAND ADVOCACY.

This story highlights the impact of Twitter, and how ONLINE PRESENCE IS ESSENTIAL when building and maintaining personal customer relationships.

Customers want to be heard! PEOPLE WANT THEIR OPINIONS TO MATTER!  Bottom Line!!

So here’s the MILLION DOLLAR QUESTION – 

Do you check your Twitter on a daily basis, to see what people are saying about your brand??? These days a business can’t afford avoiding the VIRAL MARKET. So help your brand before you get a VIRAL BACKLASH, and keep in touch with your fans on Twitter, use the search tab to see your brands relevance and create those priceless brand advocates. THERE IS ABSOLUTELY NO EXCUSE for leaving your brand advocates unanswered (period)!!!

Stay Socially Savvy my friends @SociallySavvySEO

Did You Really Post That!?

Did You Really Just Post That?

Have you ever found yourself sitting behind the computer screen wondering why David keeps posting pictures of his ugly dog? Thinking why Matt keeps poking you, and what does that even mean? Or why Sarah tagged me in the picture that she looks great in, while I look like a bug hit me square in the eye?

Welcome my friends, to the Book of FACES!

Almost everyone you know is a Facebook user. I recently changed my settings to see all friends’ updates. While I enjoy keeping up with my Facebook pals via the click of a button…I am constantly taken aback by the blatant narcissistic and downright offensive posts. Becoming more and more annoyed I kept scrolling to see what I would find. Then, it was in that scrolling that I had a moment of enlightenment. They knew what they were doing, and it was just a joke… wasn’t it? Which brings us to our next topic, Facebook etiquette.

Tagging friends in pictures you know they look bad in. We all love when we get a good picture of our self, but what about your friends? It is bad enough you post the bad picture for the world to see, but tagging them too?

Selfies. There’s nothing worse than seeing a bathroom selfie. There are just some places a camera doesn’t belong, and in the bathroom, with you, your shirt off, isn’t one.

Liking your status. We get it, you posted it, and we will go ahead and assume you like it!

Sending game requests. In the real world people do not have time to feed their sheep, make sure to keep their farm watered, or crush candy.

Checking me into places. Not all people want the world to know where, who, what and when! I am sure that when I go to happy hour, I don’t want my boss seeing I’m at Kung Fu Saloon, playing video games, downing a beer or 10, with my coworker. Come on people its called privacy!

Don’t suffer from Facebook Jealousy. If you haven’t gotten the hint, people tend to post the best parts of their lives, like amazing 5 star vacation’s, spending time with beautiful people, sharing pictures of their new Whiteflash bling,  Louboutin red soles, the pool party hosted at the HUGE house you could fit your whole family, and your family’s family in. No need for jealousy, do you think they would post their overdraft fees, bed head, burnt dinner, or their Friday night at home, alone, with their dog/grandma?

YEAH THAT’S WHAT WE THOUGHT!

Stay classy my Facebook friends @SociallySavvySEO